The problem with football in England is that the game has been ruined by too much money and too little responsibility.

So I'm really proud that my team, Aston Villa, has announced today that it will not promote a commercial sponsor on its shirts next season. Rather, in what I hope will be a trendsetting move, Villa will promote local children's hospice Acorns on its shirts.

How wonderfully typical of a club that prides itself in social responsibility and good business. Professional football doesn't need more money; Premiership players are already paid almost offensive salaries. But it does have a great part to play in rebuilding our broken society. Villa took a great leap today in helping to do just that.

http://www.avfc.premiumtv.co.uk/page/NewsDetail/0,,10265~1322713,00.html